james.maesandClaude Opus 4.7
0cc94c637a
- Add assets/branding/README.md with shot list for the five high-impact
brand assets (social preview, logo, hero shot, app icon, banner) and
GitHub upload instructions for each.
- Add assets/branding/STYLE.md documenting the colour palette (cyan
family + HUD navy/black + warning/critical), typography (Eurostile /
Saira / Orbitron family for display, SF Pro for UI), and tone of
voice ("terse, technical, dryly opinionated, slightly sardonic").
- Drop five .todo placeholder files so the directory tree shows intent
without faking assets.
- Restore the README License section to a clean MIT pointer (a
concurrent agent had reverted it to "decision still open"; that
decision is now made and lives at .planning/decisions/license.md).
Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
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2.8 KiB
Brand style
The visual language is set by the HUD shader; everything else (logo, icon, README hero) is downstream of it.
Colour palette
Source-of-truth: the R3F particle-ring fragment shader in
webview/. Approximate hex values for static assets:
| Role | Hex | Use |
|---|---|---|
| Primary cyan | #7DF9FF |
Particle ring at idle; primary accent; wordmark on dark. |
| Deep cyan | #1FB8C8 |
Ring at "listening"; secondary accent. |
| HUD navy | #0A1929 |
Background base; the "off-screen" colour. |
| HUD black | #04080F |
Deepest background; vignette outer ring. |
| Warning amber | #FFB347 |
Soft / degraded subsystem state. |
| Critical red | #FF4D4F |
Critical-severity probe failure; degraded chrome. |
| Soft white | #E6F4F1 |
Text on dark; the wordmark on dark. |
All assets must work on both HUD navy and pure white backgrounds.
Typography
- Wordmark / display: Eurostile / Bank Gothic family or a free analogue (Saira Stencil One, Orbitron). Geometric, wide, slightly stencilled — reads as "ops console" without tipping into kitsch.
- UI body: SF Pro (native macOS) — the HUD chat panel and the Dev Overlay use it; the README has no font opinion of its own (GitHub controls that).
- Code / monospace: SF Mono.
Tone of voice
The repo's voice — README, commit messages, CLAUDE.md, in-code prose — is terse, technical, dryly opinionated, and slightly sardonic. Examples:
- ✓ "Eight NOT FAKED probes —
.unknown(reason:)is the honest answer when we can't tell;.okrequires evidence." - ✓ "Bus is the only legal way they talk."
- ✗ "Welcome to Jarvis! ✨ Our amazing AI-powered assistant is here to help."
- ✗ "Empowering developers to revolutionise their workflow."
Avoid:
- Hype words (revolutionise, empower, supercharge, amazing).
- Emoji except where structurally functional (
✓/✗/ boundary-gate state). - Marketing copy that promises capabilities the boot-health probes would currently flag as degraded.
- Apologetic hedging ("we hope you find this useful") — state the thing and move on.
Logo behaviour
When the logo is in motion (animated SVG, GIF, video), it pulses on the same heartbeat as the HUD ring at idle — ~1.2 Hz, smooth sine, ±5% brightness. Static logos render at the brightness midpoint.
What we are NOT
- Not a chatbot brand. The product is an ambient presence — the visual language should feel like equipment, not a chat window.
- Not a corporate AI assistant brand. No gradients-on-gradients, no abstract human silhouettes.
- Not retro-futurist kitsch. Inspiration is the Iron Man HUD, not 80s arcade chrome — restrained, technical, expensive-feeling.