diff --git a/.github/workflows/release.yml b/.github/workflows/release.yml
index 3bf8c7d..8d0e1ce 100644
--- a/.github/workflows/release.yml
+++ b/.github/workflows/release.yml
@@ -102,7 +102,7 @@ jobs:
           vpk download github --repoUrl $env:REPO_URL --token $env:GITHUB_TOKEN --channel ${{ steps.version.outputs.channel }} @preFlag
 
       - name: Velopack pack
-        run: vpk pack --packId gclo --packVersion ${{ steps.version.outputs.version }} --packDir publish/app --mainExe gclo.exe --channel ${{ steps.version.outputs.channel }}
+        run: vpk pack --packId gclo --packVersion ${{ steps.version.outputs.version }} --packDir publish/app --mainExe gclo.exe --channel ${{ steps.version.outputs.channel }} --icon gclo/Assets/Brand/gclo.ico
 
       # This repo has immutable releases: assets freeze the moment a release is
       # PUBLISHED. So vpk creates a DRAFT (no --publish), every asset and the
diff --git a/README.md b/README.md
index d9b1b5c..8f4fbd9 100644
--- a/README.md
+++ b/README.md
@@ -1,10 +1,14 @@
-# gclo — Git Clone Large Organizations
+<p align="center">
+  <img src="docs/images/gclo-lockup.png" width="440" alt="gclo — Git Clone Large Organizations" />
+</p>
 
-**Clone an entire GitHub organization. Keep it up to date. In parallel.**
+<p align="center"><b>Clone an entire GitHub organization. Keep it up to date. In parallel.</b></p>
 
-[![License: MIT](https://img.shields.io/badge/license-MIT-green)](LICENSE)
-[![Platform: Windows 11](https://img.shields.io/badge/platform-Windows%2011-blue)](https://github.com/KofTwentyTwo/gclo)
-[![.NET 10](https://img.shields.io/badge/.NET-10-blueviolet)](https://dotnet.microsoft.com/)
+<p align="center">
+  <a href="LICENSE"><img src="https://img.shields.io/badge/license-MIT-green" alt="License: MIT" /></a>
+  <a href="https://github.com/KofTwentyTwo/gclo"><img src="https://img.shields.io/badge/platform-Windows%2011-blue" alt="Platform: Windows 11" /></a>
+  <a href="https://dotnet.microsoft.com/"><img src="https://img.shields.io/badge/.NET-10-blueviolet" alt=".NET 10" /></a>
+</p>
 
 **gclo** (**G**it **C**lone **L**arge **O**rganizations) mirrors every repository of a GitHub organization or user account into a local folder in one pass: it clones the repositories that are missing and fast-forwards the ones that already exist, with live per-repo progress and bounded parallelism. It ships as a Windows 11 desktop app (WinUI 3) and a scriptable CLI built on the same engine.
 
diff --git a/docs/images/gclo-lockup.png b/docs/images/gclo-lockup.png
new file mode 100644
index 0000000..8641ef7
Binary files /dev/null and b/docs/images/gclo-lockup.png differ
diff --git a/gclo.Cli/gclo.Cli.csproj b/gclo.Cli/gclo.Cli.csproj
index e4452c3..221347d 100644
--- a/gclo.Cli/gclo.Cli.csproj
+++ b/gclo.Cli/gclo.Cli.csproj
@@ -8,6 +8,7 @@
     <AssemblyName>gclo</AssemblyName>
     <RootNamespace>gclo.Cli</RootNamespace>
     <InvariantGlobalization>true</InvariantGlobalization>
+    <ApplicationIcon>..\gclo\Assets\Brand\gclo.ico</ApplicationIcon>
   </PropertyGroup>
 
   <ItemGroup>
diff --git a/gclo/AboutDialog.xaml b/gclo/AboutDialog.xaml
index 4765f19..45f8c35 100644
--- a/gclo/AboutDialog.xaml
+++ b/gclo/AboutDialog.xaml
@@ -13,7 +13,7 @@
     <ScrollViewer MaxHeight="460" VerticalScrollBarVisibility="Auto">
         <StackPanel Spacing="12" Padding="0,0,12,0">
 
-            <!-- Brand header: the splash's look in miniature (same gradient, glyph,
+            <!-- Brand header: the splash's look in miniature (same gradient, icon,
                  wordmark, and white type — deliberately single-theme, like the splash). -->
             <Border CornerRadius="8" RequestedTheme="Dark">
                 <Border.Background>
@@ -24,11 +24,14 @@
                 </Border.Background>
                 <StackPanel Padding="20,16" Spacing="4">
                     <StackPanel Orientation="Horizontal" Spacing="12">
-                        <FontIcon
-                            Glyph="&#xE895;"
-                            FontSize="28"
-                            Foreground="White"
-                            VerticalAlignment="Center" />
+                        <Image
+                            Width="40"
+                            Height="40"
+                            VerticalAlignment="Center">
+                            <Image.Source>
+                                <SvgImageSource UriSource="ms-appx:///Assets/Brand/gclo-icon.svg" />
+                            </Image.Source>
+                        </Image>
                         <TextBlock
                             Text="gclo"
                             FontFamily="Segoe UI Variable Display"
@@ -66,7 +69,7 @@
                 <TextBlock TextWrapping="Wrap">
                     gclo is open source, released under the MIT License.
                 </TextBlock>
-                <TextBlock Text="Copyright (c) 2026 James Maes" />
+                <TextBlock Text="Copyright (c) 2026 James Maes &lt;james@kof22.com&gt;" />
                 <TextBlock
                     TextWrapping="Wrap"
                     Foreground="{ThemeResource TextFillColorSecondaryBrush}"
diff --git a/gclo/Assets/Brand/gclo-icon.svg b/gclo/Assets/Brand/gclo-icon.svg
new file mode 100644
index 0000000..219523f
--- /dev/null
+++ b/gclo/Assets/Brand/gclo-icon.svg
@@ -0,0 +1,29 @@
+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" width="512" height="512">
+  <!-- gclo mark, rebuilt as true vector (the original brand export was a raster).
+       Transparent outside the rounded tile so the host background shows through. -->
+  <defs>
+    <linearGradient id="tile" x1="0" y1="0" x2="0" y2="1">
+      <stop offset="0" stop-color="#1A2B4D" />
+      <stop offset="1" stop-color="#0C1836" />
+    </linearGradient>
+  </defs>
+
+  <rect x="48" y="44" width="416" height="416" rx="104" fill="url(#tile)" />
+
+  <!-- Three descending chevrons: rounded, white, centered on x=256. -->
+  <g fill="none" stroke="#FDFDFD" stroke-width="34" stroke-linecap="round" stroke-linejoin="round">
+    <polyline points="172,114 256,168 340,114" />
+    <polyline points="172,180 256,234 340,180" />
+    <polyline points="172,246 256,300 340,246" />
+  </g>
+
+  <!-- 2x3 grid of rounded squares the chevrons flow into. -->
+  <g fill="#FDFDFD">
+    <rect x="184" y="330" width="40" height="40" rx="12" />
+    <rect x="236" y="330" width="40" height="40" rx="12" />
+    <rect x="288" y="330" width="40" height="40" rx="12" />
+    <rect x="184" y="382" width="40" height="40" rx="12" />
+    <rect x="236" y="382" width="40" height="40" rx="12" />
+    <rect x="288" y="382" width="40" height="40" rx="12" />
+  </g>
+</svg>
diff --git a/gclo/Assets/Brand/gclo.ico b/gclo/Assets/Brand/gclo.ico
new file mode 100644
index 0000000..97ede39
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diff --git a/gclo/Assets/LockScreenLogo.scale-100.png b/gclo/Assets/LockScreenLogo.scale-100.png
new file mode 100644
index 0000000..a6b3a15
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diff --git a/gclo/Assets/LockScreenLogo.scale-125.png b/gclo/Assets/LockScreenLogo.scale-125.png
new file mode 100644
index 0000000..353f00a
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diff --git a/gclo/Assets/LockScreenLogo.scale-150.png b/gclo/Assets/LockScreenLogo.scale-150.png
new file mode 100644
index 0000000..a8f7ce1
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diff --git a/gclo/Assets/LockScreenLogo.scale-200.png b/gclo/Assets/LockScreenLogo.scale-200.png
index 3e6ddb8..3beb51a 100644
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diff --git a/gclo/Assets/LockScreenLogo.scale-400.png b/gclo/Assets/LockScreenLogo.scale-400.png
new file mode 100644
index 0000000..e3c5298
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diff --git a/gclo/Assets/SplashScreen.scale-100.png b/gclo/Assets/SplashScreen.scale-100.png
new file mode 100644
index 0000000..e26521d
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diff --git a/gclo/Assets/SplashScreen.scale-125.png b/gclo/Assets/SplashScreen.scale-125.png
new file mode 100644
index 0000000..803f842
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diff --git a/gclo/Assets/SplashScreen.scale-150.png b/gclo/Assets/SplashScreen.scale-150.png
new file mode 100644
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diff --git a/gclo/Assets/SplashScreen.scale-200.png b/gclo/Assets/SplashScreen.scale-200.png
index b755429..0556878 100644
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diff --git a/gclo/Assets/SplashScreen.scale-400.png b/gclo/Assets/SplashScreen.scale-400.png
new file mode 100644
index 0000000..645d518
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diff --git a/gclo/Assets/Square150x150Logo.scale-100.png b/gclo/Assets/Square150x150Logo.scale-100.png
new file mode 100644
index 0000000..20a46dd
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index 4aeb370..9d55a76 100644
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new file mode 100644
index 0000000..9ed7a52
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new file mode 100644
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index 19e15ef..5e0ba77 100644
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new file mode 100644
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diff --git a/gclo/Assets/Square44x44Logo.targetsize-16.png b/gclo/Assets/Square44x44Logo.targetsize-16.png
new file mode 100644
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diff --git a/gclo/Assets/Square44x44Logo.targetsize-16_altform-unplated.png b/gclo/Assets/Square44x44Logo.targetsize-16_altform-unplated.png
new file mode 100644
index 0000000..335ed4f
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diff --git a/gclo/Assets/Square44x44Logo.targetsize-24.png b/gclo/Assets/Square44x44Logo.targetsize-24.png
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index 1856cc0..a6b3a15 100644
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new file mode 100644
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new file mode 100644
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diff --git a/gclo/Assets/Square44x44Logo.targetsize-32.png b/gclo/Assets/Square44x44Logo.targetsize-32.png
new file mode 100644
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diff --git a/gclo/Assets/Square44x44Logo.targetsize-48.png b/gclo/Assets/Square44x44Logo.targetsize-48.png
new file mode 100644
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new file mode 100644
index 0000000..3beb51a
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diff --git a/gclo/Assets/StoreLogo.png b/gclo/Assets/StoreLogo.png
deleted file mode 100644
index 9c9b895..0000000
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diff --git a/gclo/Assets/StoreLogo.scale-100.png b/gclo/Assets/StoreLogo.scale-100.png
new file mode 100644
index 0000000..a0d5eb1
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diff --git a/gclo/Assets/StoreLogo.scale-125.png b/gclo/Assets/StoreLogo.scale-125.png
new file mode 100644
index 0000000..2d88d96
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diff --git a/gclo/Assets/StoreLogo.scale-150.png b/gclo/Assets/StoreLogo.scale-150.png
new file mode 100644
index 0000000..2c4e25b
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index 0000000..4efd862
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index 0000000..67da4ba
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diff --git a/gclo/Assets/Wide310x150Logo.scale-100.png b/gclo/Assets/Wide310x150Logo.scale-100.png
new file mode 100644
index 0000000..fcae07d
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diff --git a/gclo/Assets/Wide310x150Logo.scale-125.png b/gclo/Assets/Wide310x150Logo.scale-125.png
new file mode 100644
index 0000000..3e0af3d
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diff --git a/gclo/Assets/Wide310x150Logo.scale-150.png b/gclo/Assets/Wide310x150Logo.scale-150.png
new file mode 100644
index 0000000..4855625
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diff --git a/gclo/Assets/Wide310x150Logo.scale-200.png b/gclo/Assets/Wide310x150Logo.scale-200.png
index d1fd67c..25192ad 100644
Binary files a/gclo/Assets/Wide310x150Logo.scale-200.png and b/gclo/Assets/Wide310x150Logo.scale-200.png differ
diff --git a/gclo/Assets/Wide310x150Logo.scale-400.png b/gclo/Assets/Wide310x150Logo.scale-400.png
new file mode 100644
index 0000000..e6ce438
Binary files /dev/null and b/gclo/Assets/Wide310x150Logo.scale-400.png differ
diff --git a/gclo/MainWindow.xaml.cs b/gclo/MainWindow.xaml.cs
index 0a3af36..5770fdc 100644
--- a/gclo/MainWindow.xaml.cs
+++ b/gclo/MainWindow.xaml.cs
@@ -99,6 +99,9 @@ namespace gclo
             double scale = GetDpiForWindow(hwnd) / 96.0;
             AppWindow.Resize(new Windows.Graphics.SizeInt32((int)(1000 * scale), (int)(750 * scale)));
 
+            // The brand icon in the title bar (and alt-tab / taskbar for unpackaged runs).
+            AppWindow.SetIcon(System.IO.Path.Combine(AppContext.BaseDirectory, "Assets", "Brand", "gclo.ico"));
+
             // Keep the window from shrinking below a usable workspace layout.
             // PreferredMinimum* takes physical pixels like Resize (WinAppSDK 1.7+,
             // present in the installed SDK). If a future SDK removes these
diff --git a/gclo/SplashOverlay.xaml b/gclo/SplashOverlay.xaml
index cc29045..274eb2c 100644
--- a/gclo/SplashOverlay.xaml
+++ b/gclo/SplashOverlay.xaml
@@ -38,12 +38,17 @@
         <StackPanel
             HorizontalAlignment="Center"
             VerticalAlignment="Center">
-            <FontIcon
-                Glyph="&#xE895;"
-                FontSize="56"
-                Foreground="White"
+            <!-- True-vector mark (SvgImageSource): crisp at any scale, transparent
+                 background so the gradient shows through the rounded corners. -->
+            <Image
+                Width="96"
+                Height="96"
                 HorizontalAlignment="Center"
-                Margin="0,0,0,16" />
+                Margin="0,0,0,16">
+                <Image.Source>
+                    <SvgImageSource UriSource="ms-appx:///Assets/Brand/gclo-icon.svg" />
+                </Image.Source>
+            </Image>
             <TextBlock
                 Text="gclo"
                 FontFamily="Segoe UI Variable Display"
@@ -67,6 +72,28 @@
                 Margin="0,8,0,0" />
         </StackPanel>
 
+        <!-- Author credit, anchored above the activity strip: name on its own line,
+             then the contact links on one dot-separated line. -->
+        <StackPanel
+            HorizontalAlignment="Center"
+            VerticalAlignment="Bottom"
+            Margin="0,0,0,44"
+            Spacing="3">
+            <TextBlock
+                Text="Created by James Maes"
+                FontSize="13"
+                FontWeight="SemiBold"
+                Foreground="White"
+                Opacity="0.85"
+                HorizontalAlignment="Center" />
+            <TextBlock
+                Text="james@kof22.com&#x2002;·&#x2002;github.com/KofTwentyTwo&#x2002;·&#x2002;kof22.com"
+                FontSize="12"
+                Foreground="White"
+                Opacity="0.6"
+                HorizontalAlignment="Center" />
+        </StackPanel>
+
         <!-- Thin activity strip: white bar over a 20% white track; the track-height
              resource is overridden so the track matches the 3px bar. -->
         <ProgressBar
diff --git a/gclo/gclo.csproj b/gclo/gclo.csproj
index 96ff07c..2cb4c26 100644
--- a/gclo/gclo.csproj
+++ b/gclo/gclo.csproj
@@ -5,6 +5,7 @@
     <TargetPlatformMinVersion>10.0.17763.0</TargetPlatformMinVersion>
     <RootNamespace>gclo</RootNamespace>
     <ApplicationManifest>app.manifest</ApplicationManifest>
+    <ApplicationIcon>Assets\Brand\gclo.ico</ApplicationIcon>
     <Platforms>x86;x64;ARM64</Platforms>
     <RuntimeIdentifiers>win-x86;win-x64;win-arm64</RuntimeIdentifiers>
     <PublishProfile>win-$(Platform).pubxml</PublishProfile>
@@ -17,13 +18,12 @@
   </PropertyGroup>
 
   <ItemGroup>
-    <Content Include="Assets\SplashScreen.scale-200.png" />
-    <Content Include="Assets\LockScreenLogo.scale-200.png" />
-    <Content Include="Assets\Square150x150Logo.scale-200.png" />
-    <Content Include="Assets\Square44x44Logo.scale-200.png" />
-    <Content Include="Assets\Square44x44Logo.targetsize-24_altform-unplated.png" />
-    <Content Include="Assets\StoreLogo.png" />
-    <Content Include="Assets\Wide310x150Logo.scale-200.png" />
+    <!-- MSIX tile assets: the full standard scale/targetsize set (transparent PNGs). -->
+    <Content Include="Assets\**\*.png" />
+    <!-- True-vector mark: the window title-bar icon (.ico) and the SVG the in-window
+         splash and About dialog render via SvgImageSource. -->
+    <Content Include="Assets\Brand\gclo-icon.svg" />
+    <Content Include="Assets\Brand\gclo.ico" />
   </ItemGroup>
 
   <ItemGroup>